Witnessing Brand Growth

In a highly competitive home appliance market, Haier needed to raise awareness for new products (like the Yunxi 176 washing machine) and achieve effective conversion from seeding to the JD.com e-commerce platform.

Adopted the KFS (KOL+Feed+Search) strategy combined with Xiaohongmeng to achieve a "Cognition + Conversion" win-win. Dynamically adjusted KFS ratios during the product launch, fermentation, and harvesting periods. Produced high-quality content through home and review KOLs, amplified voice with feed ads, and accurately intercepted core category search terms.

Target GMV increased by 300% on the original basis, with a new customer acquisition rate of 77%. Ranked NO.1 in JD.com category sales and NO.2 in brand search volume. The new SPU entered the top 10 search list, with an ROI conversion reaching over 1:15.

During Sephora Member's Day, there was a need to boost member activity, stimulate point consumption, and reinforce the brand image as a "treasure brand discovery destination".

Implemented a layered content strategy, covering everything from professional masterclasses to social engagement. Designed UGC-oriented interactive installations (adapted to Xiaohongshu's vertical screen features) to lower the sharing threshold. Triggered massive user co-creation through exclusive product deep seeding.

Member activity increased by 45% month-on-month in the month leading up to the event, with positive sentiment in UGC content reaching 99%. Successfully shaped the "treasure brand discovery destination" image, with related brand search volume on Xiaohongshu growing by 200%-300%.

Colgate wanted to convey a positive and optimistic brand spirit in the Southeast Asian market, attracting the attention and interaction of young consumer groups.

Cleverly utilized Xiaohongshu and TikTok to launch a "Smile Marketing" trend. Set exclusive tags with slogans like "Laugh out your gums, live as yourself" and "Let go and laugh", combining KOLs and user co-creation (UGC) to create a traffic phenomenon.

Successfully established an optimistic and positive brand image among young people in Southeast Asia, significantly increasing the brand's social media exposure and user engagement, achieving cross-platform brand voice resonance.

As a high-ticket massage chair brand, OSIM needed to accurately reach target audiences in the Singapore and Hong Kong markets to achieve efficient conversion.

Partnered with local health bloggers who deeply understood the pain points of prolonged sitting during work-from-home. The content strategy extended from "waist protection" to "stress relief and decompression", combined with Spotlight ad feed promotion to create scenario-based communication of a physical and mental healing space.

Through precise pain point mining and scenario-based seeding, successfully moved high-net-worth individuals, achieving a Return on Investment (ROI) of up to 1:5 while maintaining a high unit price.

Fierce competition in the education industry led to budget constraints, severe regional traffic snatching, high lead generation costs, and response rate issues across various branches.

Provided official account graphic content production (1000+ posts/month), KOL/KOC seeding, and Spotlight FEED+SEM ad placement. Optimized placement strategies through site-wide single-plan volume testing, differentiated audience targeting, and refined data monitoring.

After continuous optimization and adjustment, the cost per private message lead dropped from 300 RMB to under 200 RMB, and the form cost stabilized between 120-150 RMB. Overall costs decreased by 40%, and efficiency increased by 15%.

In the extremely competitive robot vacuum track, Dreame S30 needed to highlight its pioneering technological selling points and break through the ceiling of single-point seeding.

Returned to the crowd anti-funnel model, locking in core groups like rigid demand, pet owners, and soon-to-be-married couples. Matched a matrix of tech, home, review, and lifestyle KOLs. Focused on deep popularization and scenario recommendations for differentiated selling points like pioneering base station noise reduction and bionic sweeping/mopping dual robotic arms.

The viral post rate reached over 90%, with total exposure exceeding 17 million. Built viral posts across multiple dimensions, successfully establishing a deep cognition of a "high quality-price ratio, flawless robot vacuum", significantly boosting store visits and brand search volume.