Success Stories

Samsung sought to establish a deeper connection with Chinese consumers through Xiaohongshu, a dominant social platform, while differentiating itself in a highly competitive market.

We crafted an engaging Xiaohongshu campaign focused on user-generated content (UGC), influencer partnerships, and targeted product reviews. Leveraging Xiaohongshu's content-rich environment, we emphasized Samsung's innovative features through video tutorials, real-life experiences, and interactive posts.

Samsung achieved a 300% increase in brand visibility and engagement within China, driven by over 1 million impressions on Xiaohongshu. The campaign also led to a 50% rise in customer interactions and significantly improved brand sentiment, positioning Samsung as a top-tier brand among Chinese millennials.

Haliborange needed to increase its credibility and reach among Chinese parents, particularly in a crowded health and wellness market.

We launched a series of educational posts on Xiaohongshu, targeting health-conscious parents, showcasing the benefits of Haliborange vitamins with real-life testimonials from Chinese influencers and medical experts. Interactive Q&A sessions and live-streamed events helped build trust and credibility.

Haliborange achieved a 40% growth in engagement within the first three months, reaching over 2 million Chinese parents through influencer posts and content marketing. The campaign contributed to a significant 30% increase in sales, making Haliborange one of the most trusted children's vitamin brands in China.

SK-II wanted to elevate its luxury skincare image and connect with younger, affluent Chinese consumers who are active on Xiaohongshu.

We partnered with top-tier beauty influencers on Xiaohongshu to create aspirational content, including product demonstrations, skincare routines, and transformation stories. The strategy involved leveraging Xiaohongshu's visual-heavy format to highlight SK-II's unique ingredients and benefits.

SK-II's engagement on Xiaohongshu surged by 60%, with over 5 million interactions across influencer posts. This led to a 30% boost in online sales, particularly in premium product lines, and increased SK-II's position as the go-to luxury skincare brand among Chinese consumers.

Pepsi aimed to refresh its image and engage younger Chinese consumers, who prefer brands that align with their lifestyle and culture.

We implemented a viral challenge on Xiaohongshu, where influencers and users posted creative content, including fun video challenges and themed campaigns that resonated with Pepsi's youthful image. The campaign was designed to capitalize on trending topics and youth culture.

Pepsi's sales among Chinese millennials grew by 25%, with the campaign garnering over 10 million views and interactions on Xiaohongshu. Pepsi was able to successfully tap into a new wave of Chinese consumers, leading to an increase in brand engagement and loyalty.

Emma Hardie, a luxury skincare brand, wanted to increase its visibility and sales in China, especially among beauty-conscious consumers.

We utilized Xiaohongshu's community-driven approach to showcase Emma Hardie's high-end products. Through influencer reviews, skincare routines, and tutorials, we highlighted the brand's benefits and effectiveness in a relatable, authentic way. We also used targeted ads to reach skincare enthusiasts.

Emma Hardie's Xiaohongshu community grew by 50%, and sales in China increased by 40%. The brand was seen as a premium skincare choice, and its presence on Xiaohongshu reinforced its reputation as a go-to luxury skincare brand.

51fish sought to establish itself as a leader in the sustainable seafood space while raising awareness about its eco-friendly practices.

We developed a series of educational posts on Xiaohongshu focusing on the importance of sustainable seafood, ethical sourcing, and 51fish's commitment to environmental practices. The campaign featured influencers who advocated for eco-friendly lifestyles, as well as recipes using 51fish's products.

51fish's engagement on Xiaohongshu increased by 35%, and the brand saw a 20% uptick in sales. The campaign successfully positioned 51fish as a trusted, sustainable seafood brand, while educating Chinese consumers on the value of ethically sourced food.

Manuka Doctor aimed to expand its reach in China and educate consumers about the skincare and health benefits of Manuka honey.

We launched a targeted content marketing campaign on Xiaohongshu, focusing on the natural, healing properties of Manuka honey. Using influencer partnerships, product tutorials, and skincare challenges, we showcased the brand's unique offering and how it helped improve skin health.

Manuka Doctor achieved a 45% increase in social media engagement and a 30% boost in sales, particularly in skincare products. The campaign positioned Manuka Doctor as the leading brand for natural skincare powered by Manuka honey, gaining significant organic reach through Xiaohongshu.